A page rank is based on the popularity of your webpage based on the number of times it features during search results. There are various methods of making your website popular. The most popular ways of rank building are by linking ones own websites with the most popular ones.

The links are bought to ones own benefit as the most popular sits are viewed by maximum people and by choosing the right website can help people link to your website. Just providing links is not enough, it should be accompanied by an article or a write-up which is based on the website, is unique and is not repetitive. A good short write-up will attract viewers to your website link and will help improving the page rank.

Rank building is easy and can be done by featuring links and write-ups in newsletters, brochures, blogs and press releases. These are the simplest and the most convenient ways of advertising your website links and thus help in improving upon the results on search engines.

The links should be communicated to everyone you know or come across through business cards, email signatures or through RSS feeds. The methods used should not be tricky or misleading as these results in losing credibility on search engines.