One always makes a website with a wish that the word notices it and thus one ends up spending too much on advertising it. one can consider back links and link exchanges as this increases the rankings of the page and make it more popular thus increasing the traffic to the page.

Google does support link exchanges but is very particular of the exchange that it will support. Google has a policy of not supporting back links which are placed on irrelevant sites. There are many people who just in order to increase the back links to their site place the link on any site without paying [...]